Kick The Butt
- 8 Months ago
Amresh Patel is the CEO of a large multinational company. Patel used to smoke 20 cigarettes a day, and had been doing so for 30 years. At 47, he decided to quit smoking. Today, at 49, Patel is still off the stick.
He stands out amidst hundreds who decide to quit, stay off for a few months and pick up the habit again. So what did Patel do that others can't? "I made up my mind," claims the erstwhile smoker. He says he followed a four-pronged strategy: making up his mind was the first step; then he gradually got used to deprivation and started treating his urge to smoke as an unfulfilled desire. Finally, he renewed focus on his health.