When you step into the market and look around you, the food looks so vibrant and you just can’t resist but put them in your grocery bag or eat it right away. But when you try making the same dish at home, it is never the same!! Ever wondered why?
Synthetic/Artificial Food color is a substance that is added to food or drink to change its color. It is an important constituent. When we think of an apple, our mind shows a nice picture of red color, grapes are also associated with blue or green color. The addition of color to food gives an attractive and appetizing appearance and also enhances its acceptability.
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Ancient people used natural ingredients like saffron and turmeric to give a deep orange or yellow color to various foods. Other natural foods such as carrots, grapes, spinach, tomatoes were also used as coloring agents.
With the advent of food technology, we now have a wide range of artificial food colors as additives. They are manufactured chemically and are most commonly used in pharmaceutical and cosmetic industries besides the food industry. Some of the chemicals used may not be under permissible values and hence make the entire food unsafe.
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Not every dye out of these is available to the general public. Food dyes available in the market are out of the ones which have been permitted under the  Food Safety and Standards Act, 2006.
In India, the following food color dyes are permitted-
This is something that you probably have not given thought to. The only advantage of the food color is to make the food look more appetizing.
THE DISADVANTAGES OF SYNTHETIC FOOD COLORING SEEM TO OUTWEIGH THE ADVANTAGES.
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Processed food is mostly equipped with artificial food dyes which provides us with one more reason to avoid them. As already stated, these synthetic dyes affect children to a great extent, so if your children are having aggression issues, it is time to eliminate them from their diet. Also, check the content and make sure, if you ever buy any synthetic dye, it is a permissible one.
Hence, Go Natural!!! Natural colorants are extracted from natural herbs and plant parts. For example, kokum, beetroot, and safflower form a very large source of natural coloring agents. Enhance the nutrition in the food as well as its color by using a natural color.
Our experts at The Wellness Corner believe that the usage of food colors is not bad, but the right use of the right color is of utmost importance. It's not about how appealing your food looks, it is about how healthy your food is.